Local Marketing vs Online Marketing.
Selling either your chicken or eggs has been made drastically easier by the invention of technology and the development of new methods of marketing. However, some farmers may argue that they trust their old methods completely and no form of technology can sway them from taking their chicken to the market on a market day.
With local marketing it is simple; poultry is tied together and taken to the marketplace, or for the more advanced locals, an arrangement is made where a customer buys a set number of birds in advance. Local marketing requires a physical and local platform to advertise. In the market, many people go to look for poultry to either keep or to slaughter for an occasion.
The most common reason that customers go to a market to shop for poultry on occasions like Easter, Christmas, and Eid is to slaughter.
There are two different types of markets in my view. Online markets and offline markets are classified as the local, physical markets where poultry is kept in cages.
Platforms that personally use to sell my chicken.
Personally, I used to sell my chicken using online platforms. It is very easy to reach a wide audience today because of the advancement of technology. The internet has made it easier for poultry farmers to reach more and more clients even during times when the demand for poultry is low.
Local markets are equally as effective. This will depend largely on if you have a broker or are well conversant with the ways of your local area market.
How about looking for your own market within your poultry niche?
There is an advantage to looking for your own market. For layer and broiler farmers, looking for a market for your products in advance is fully the responsibility of the farmer. Well before venturing into either type of poultry farming, a farmer should do his or her due diligence by looking for a suitable market for his or her products.
How to attract customers to your chicken business.
Attracting customers to a chicken farm will only work for enthusiasts looking forward to starting their own ventures. Beginner farmers are the main source of customers for most established poultry farmers in my country.
In order to attract customers to your established business, you need to develop a unique selling point. Already established poultry farms may have a couple of these since they are already well established within the industry.
Picking a niche to fix yourself in to attract the most customers is literally the toughest and the easiest thing you will do as a poultry farmer. This is because it will be more advantageous for a beginner farmer to specifically focus on one product and develop a way of promoting that unique product.
I say this because trying to make an extra coin in the poultry market and industry will not be possible if every single poultry farmer would selling the same thing in the same way.
What is the market price for chicken?
The poultry market consists of quite a number of birds. Some of them are even licensable by the Kenya Wildlife Service. The chicken is the most common bird in the poultry market and methods that are used to market the chicken may be equally used to market the rest of the birds in the poultry family. The demand for poultry meat is stable throughout the year with a few rises during occasions like Christmas, Eid, and Easter. The average market price for live chicken in my country is roughly 600 shillings. This price is a rough estimate. Prices will vary depending on the type of chicken also, but I will cover that in a future article.